For over 15 years, David has been at the forefront of transformation, driving change in Fortune 500 organizations, non-profits, and start-up companies. As the founder of lemus&co, David partners with organizations to embed customer-centered practices that de-risk ideas and create experiences customers love.

David’s expertise spans teaching, coaching, and leading high-impact initiatives. He has worked with iconic brands and dozens of organizations of all sizes. His portfolio includes leading discovery-driven culture change at bp, teaching facilitation at Autodesk, storytelling at Nike, and design thinking at Microsoft and Capital One, where he has trained thousands in creative problem-solving and innovation techniques.

Before launching lemus&co in 2017, David led transformational initiatives at Capital One, helping to shift a 40,000-person analyst-driven culture into a customer-centered, product-first organization. He also served as a senior consultant at Peer Insight, focusing on innovation and strategy.

David shares his knowledge as an adjunct professor at Florida State University’s Innovation Hub and has been a guest lecturer at the University of Portland. He holds a B.S. in Mechanical Engineering from the University of Maryland and calls Tallahassee, FL home, where he lives with his wife, Amber, and their 3-year-old Yorkie, Sasha.

Fun Fact: David designed and built a 200 sq. ft. Tiny House on Wheels from the wheels up, where he lived for 3 years. This hands-on experience deepened his understanding of designing creative, efficient solutions in both personal and professional spaces.